5 Ways to Increase Newsletter Sign-Ups

by Daniel Moro


You've gone to all the trouble of designing and publishing a regular newsletter. Now how can you increase the number of people signing up for it? Here are five of the best ways to increase your newsletter subscriptions.


1. Place a Subscribe Box on Your Main Page

Place a subscribe form on the main page of your web site where everyone will see it. And if you can, include a small subscription form or button on every page of your web site.


2. Don't Ask for Too Much Information

It is generally not a good idea to have too many information fields on your newsletter sign-up form. Streamline the subscription process. At the time of subscribing all you really need is the visitor's name and email. If you ask for too much information you will turn some people away. You can always give your subscribers opportunities to provide additional information later.

3. Give Away an E-book or Report

This is a highly effective technique in driving new sign-ups to your newsletter. Write a small e-book or report on a related topic and then promote it next to your sign-up form. "Download Your Free Report on Publishing a Newsletter When You Subscribe Today."

4. Give out a Password

If you restrict access to a member section of your site that contains particularly useful information then you can offer the password to your new subscribers. It might be a section of your site that includes a forum, or a database of important information. "Sign Up Today For Free and Receive The Password to Our Member Section". This is also a very effective technique because people hate to miss out on the hidden information. And they know it doesn't really cost them anything, they only need to subscribe.

5. Ad Swaps

Swap ads with newsletters on related topics. Once your own list has grown to a reasonable size, owners of other newsletters will be interested in swapping ads with you. This is a great way of driving highly targeted traffic to your subscription form.

That's five ways to quickly increase sign-ups to your newsletter. Good luck.



Daniel Moro has been successfully building online businesses for ten years. Get more information on these Google AdSense alternatives and download a free report on '10 Remarkably Effective Traffic Building Techniques' at http://www.DanielMoro.com/newsletters.htm